Online Coaching
For people who train themselves but want a coach in their corner.
- Fully bespoke programme in-app
- Weekly written check-in & adjustments
- Unlimited messaging (Mon–Fri)
- Video form reviews
- Quarterly strategy call
1-to-1 strength coaching in central London and online worldwide. For people who are done guessing and want a plan that actually works.

Same coaching, same programming, same standards. The format changes — the work doesn't.
For people who train themselves but want a coach in their corner.
The full programme — two in-person sessions a month, online the rest.
Train with me in central London. Programming, coaching and accountability in one room.
A three-phase system I've refined over 100+ clients. Same shape every time, written from scratch for every person.
Two weeks fixing technique on the four lifts that matter. No ego, no fluff.
Eight weeks of progressive, measurable work — written around your schedule, not a template.
Habits, nutrition rails and recovery so the result still holds 12 months later.

I'm a REPS Verified Personal Trainer with eight years coaching clients from total beginners to competitive athletes. Most come to me stuck — stalled progress, no time, fed up of training without a clear plan. We fix that in the first two weeks.
I don't take on every enquiry. I work with around 20 people at a time, in person and online, so every client gets a programme written for them — not a template with their name on the front.
Train with me in person across central London, or work together fully remote from anywhere in the world.
Every metric below is from a current or past client. Names and photos used with permission.

“I'd tried four PTs before James. He's the first one who actually wrote a plan around my life instead of fighting it.”

“Back hadn't felt right in two years. We fixed it in six weeks and I added more strength than the previous two years combined.”

“Postnatal coaching that didn't talk down to me. Felt like a strength programme, not rehab.”
“The first coach who actually pushed back on my goals and made me set better ones. Three months in, every number is up.”
“Programmed, measured, adjusted weekly. It feels like having a head of training rather than a PT.”
“Eight months in, still motivated, still progressing. The habits are what made it stick — not the sessions.”
Every qualification, insurance certificate and first-aid renewal is independently verified by REPS and kept current.
How REPS verifies professionalsSend an enquiry through REPS and I'll reply within one working day with a clear quote, available times, and next steps. No middleman, no booking fees.