Not just software.
An AI operating system for fitness professionals.
REPS is built for fitness professionals who want to get found, win more clients, deliver better coaching and grow a sustainable business. One platform. Every tool. Powered by AI.
- Verified credentials
- 10-minute setup
- Every feature included — no add-ons
Software that also brings you clients.
Trainerize, MyPTHub and PT Distinction give you software. REPS gives you softwareand the clients to fill it — because the public already lands here when they're searching for a trusted pro.
The register the public searches
REPS is the verified register clients already search — qualifications, insurance and CPD checked, not self-declared.
Backed by a credentialed register
A long-standing register heritage — your badge means something the screenshot-and-bio crowd can't fake.
Where clients actively land
Profiles are indexed by location, specialism and price band — built so clients can find you, not just scroll past you.
Become the obvious choice in your area.
Trust gets decided before they message you. Your profile shows the badge, the qualifications, the insurance, the reviews — backed by the verified register since 2002.
- Verified badge backed by a 16-year register
- Qualifications, insurance and CPD shown live
- Reviews on the public record — not screenshotted on Instagram
- Indexed by location, specialism and price band
The page that turns visitors into clients.
Pro and Studio plans include a personalised shop-front at /c/your-name — your story, your method, your tiers, your proof. Designed to convert. Indexed by Google. Nothing to build, nothing to host.
- Outcome-led hero with your photo and verified badge
- Three-tier services with a 'Most popular' lane
- Foundation method, transformation proof, testimonials
- Replaces your Wix or Squarespace site — one less bill, one less login
Leads, bookings and payments — one tool.
Every enquiry lands in one pipeline with source, value and a follow-up date. Sessions, consults and classes share one calendar. Invoices, subscriptions and revenue share one ledger.
- Leads pipeline from enquiry to booked consult, with AI scoring
- Calendar with availability, session types and online consults
- Card payments and subscriptions — every payment goes to you, no REPS cut
- Live revenue, paid, pending and overdue at a glance
Programmes, check-ins and the full client record — in one tool.
One platform for what you see and what your clients see. Programme builder, check-ins and history on your side; a premium portal on web and mobile on theirs.
- Programme builder with week-by-week progression and video demos
- AI check-in summariser — six check-ins into one card per client
- Full client record: programme, adherence, payments and LTV in one view
- Branded client portal on web and mobile — included, not an add-on
"I shut down my old Trainerize app, my booking link and my spreadsheet on the same day. REPS runs the lot — and the Verified badge actually fills my diary."
- +12 enquiries
- first 90 days on the verified register
- Sundays back
- AI drafts every weekly check-in
- £0 add-ons
- Trainerize, Calendly and Mailchimp retired
The AI layer behind your fitness business.
An AI layer working across programmes, check-ins, leads, risk and growth — drafting work, scoring intent, flagging churn, ranking the single move that pays this week. You stay the coach.
Your last 12 enquiries converted at 67%. You're under-priced for your area by ~£12/session.
Adherence below 60% this week. Drafted check-in ready.
Drafted · 48 sessions · video demos attached
One-line brief in, 12-week plan out — exercises, sets, video demos, ready to tweak.
Six client check-ins summarised into one card: headline, what changed, what to ask next.
The single highest-leverage action this week — ranked by impact on retention and revenue.
Plus risk flags across your full client list — included in every paid tier.
The work that compounds, done for you.
Growth isn't a campaign — it's the loop. Content drafted in your tone, review requests sent at the right moment, reporting that tells you what's actually moving, and a single Next Move ranked for you every Monday.
- Posts, captions and lead magnets drafted on-brand
- Review requests on autopilot after a milestone session
- Reporting that shows what's compounding — not vanity metrics
- Next Move every Monday — the single highest-leverage action
Three tiers. Every feature in your tier included — no paid add-ons.
Your verified profile on the register the public already searches.
Shop-front, operations, coaching and the AI layer that runs the rest.
Multi-coach team, shared client base, studio-level reporting.
Coaches who made the switch.
"Clients book themselves now. I haven't replied to a 'do you have space?' DM in months."
"The Sunday check-in pile used to take 5 hours. REPS AI does the first pass — I just review and send."
"We replaced six tools with one. Three coaches, one dashboard, one bill, zero finger-pointing."
Built for every serious fitness professional.
One platform, three ways to run a fitness business. Pick the shape that fits you.
Run your whole practice from one tool.
Get found, manage leads, book sessions, track payments and deliver coaching without juggling five different tools.
- Verified profile in the public register
- Bookings, payments and CRM in one place
- AI drafts replies, programmes and content
One platform for every client, anywhere.
Run programmes, check-ins, nutrition, progress tracking and client communication from one connected platform.
- Programme builder with video demos
- AI-summarised weekly check-ins
- Branded client portal on web and mobile
Your team, your members, one dashboard.
Manage your team, your bookings, your members and your revenue in one place — with a verified public profile for every coach on your roster.
- Multi-coach roster and permissions
- Shared calendar and class scheduling
- Verified profile for every coach
The straight answers.
Verified profile live today. Set up in 10 minutes.
Join the register the public already searches — and the AI operating system that runs the rest of your business. Founding Pro pricing locked for life, available only before public launch.