Grow a stronger fitness business with clearer decisions.
Use REPS Pro to understand your leads, clients, revenue, reviews, referrals and retention — so you can see what's working, what needs attention, and what to do next.
- REPS Pro
- Built on your real activity
- AI growth recommendations
Most fitness pros are busy. Not many can say exactly what's growing the business.
You have clients, messages, bookings and payments. What you often don't have is a clear view of conversion, retention, follow-up, reviews, referrals and revenue. The result is a business that runs — but never quite improves.
You cannot improve what you cannot see.
Operations keeps the business running. Coaching delivers the results. Growth is the layer that helps you understand which parts of your business are working, which are slipping, and where the next opportunity is hiding in plain sight.
Growth is not a marketing page. It is not SEO, social media or paid ads. It is the business-performance layer that sits on top of the activity you already have inside REPS Pro.
- Which leads are converting?
- Which clients are becoming inactive?
- Which packages are performing best?
- Who is due a review request?
- Which clients could refer someone?
- Where is revenue coming from?
- What should I improve this month?
- What should I do next to grow?
One screen. Revenue, retention, conversion, reviews and the next move.
The centrepiece of REPS Pro Growth. Built from the activity already happening in your account — bookings, payments, packages, clients and reviews — surfaced as the numbers and next actions that actually move the business.
MRR
£5,750
+12%
Active clients
41
+3
New leads (30d)
42
+9
Conversion
38%
+4%
Retention (90d)
86%
+2%
Avg client value
£140
+£8
This month's growth actions
Ranked by impact- 1
Ask Sarah J. for a review — 12-week milestone hit
High impactReviews - 2
Reactivate 4 dormant enquiries from last month
High impactReactivation - 3
Offer renewal to James C. — package ends in 9 days
Med impactRetention - 4
Follow up Priya K. — consultation 6 days ago, no reply
Med impactConversion - 5
Update Hybrid Coaching pricing — strongest seller this quarter
Low impactRevenue
Lead-to-client funnel (30d)
- Enquiries42
- Consultations28
- Conversions16
Reviews collected
7
+3 this month
Referrals requested
4
2 turned into enquiries
Clients at risk
3 flagged- Megan R. · 3 weeks since check-in
- Tom B. · Adherence dropped to 41%
- Alex P. · No reply to last 2 messages
Renewals due
Opportunity- James C. · Ends in 9 days
- Sarah J. · Ends in 14 days
Illustrative figures — your dashboard reflects your own account activity.
See where enquiries become clients — and where they drop off.
Connects the activity in Shop Front and Operations into a single funnel. You stop guessing which step is leaking and start fixing the one that actually costs you clients.
Funnel: last 30 days
- Enquiries42
- Consultations28
- Conversions16
Follow-ups overdue
5
Lost leads (30d)
8
Growth starts at the conversion step.
Growth starts by understanding where enquiries become clients, and where they drop off. A funnel that loses half its leads at the consultation step is a very different problem from a funnel that loses them at the price conversation.
- Enquiries received vs replied
- Consultations booked vs attended
- Consultations converted to clients
- Best-performing services by conversion
- Lost leads with reason (where given)
The easiest growth is often keeping the clients you already have.
Retention quietly drives more revenue than acquisition. Growth surfaces the early signals — missed check-ins, dropping adherence, packages ending, overdue reviews — so you act before a quiet client becomes a lost one.
Signals that predict churn.
- Inactive clients (no session this month)
- Missed or skipped check-ins
- Low adherence to current plan
- Package ending soon
- No recent progress update
- Review or goal-review overdue
- Renewal opportunity due
Clients to check in on
Sample view- Action
Megan R.
3 weeks since check-in
- Action
Tom B.
Adherence dropped to 41%
- Action
Alex P.
No reply to last 2 messages
- Action
Hannah F.
Goal review 14 weeks overdue
- Action
Marcus T.
Finished 12-week plan, no re-book
Your best client outcomes should create more trust — not disappear into private messages.
Visibility shows the world your reviews. Growth makes sure those reviews — and the referrals that follow them — actually get asked for at the right moment.
Review request prompts
Surfaced when a client hits a milestone or finishes a plan — not at random.
Referral prompts
Triggered for happy, long-term clients who haven't been asked yet.
Client milestones
12-week marks, transformation moments, training anniversaries — captured, not lost.
Success moments
Personal bests, goal hits and big wins flagged as testimonial opportunities.
Testimonial opportunities
Convert a happy message into a public review with one tap.
Reputation growth
Watch your review count, recency and rating climb together — month over month.
See which services are actually driving the business forward.
Not every package earns its keep. Growth shows which ones bring in the most revenue, which are quietly declining, and which clients are about to renew or roll off — so pricing and packaging decisions stop being guesswork.
Recurring revenue
£5,750
+12%
One-off payments (30d)
£1,240
Expiring packages (30d)
6
Find the people worth following up — before the opportunity is gone.
Most lost revenue isn't a bad lead — it's a good lead that never got a second message. Growth keeps the people worth chasing in one ranked queue, so nothing valuable disappears into the scroll.
Worth a second message.
- Dormant leads
- Inactive clients
- Old enquiries
- Clients who completed a plan
- Clients who stopped checking in
- Clients due a goal review
Follow-up queue
Priya K.
Dormant leadBooked a consultation 6 days ago — never replied
Marcus T.
Lapsed clientFinished 12-week plan — never re-booked
Hannah F.
Goal reviewReviewed goals 14 weeks ago — overdue
Old enquiry: Dan W.
Old enquiryAsked about hybrid in January, never followed up
Growth shouldn't depend on remembering every opportunity manually.
REPS AI scans your real account activity and ranks the moves with the most business impact this week — the lead worth following up, the client worth re-engaging, the review worth asking for now.
Follow up this lead
Priya K. — consultation 6 days ago, no reply.
Request a review
Sarah J. just hit her 12-week milestone.
Offer a renewal
James C.'s package ends in 9 days.
Reactivate an old enquiry
Dan W. — asked about hybrid in January.
Improve a Shop Front section
Your Hybrid service has the lowest enquire-rate.
Create a referral prompt
Megan R. — 6 months in, no referral asked.
Review a package
Online Programming MRR down 4% this month.
Check an inactive client
Tom B. — adherence dropped to 41%.
What Growth looks like for…
The same dashboard, shaped to how you actually run your business. Growth flexes with the model — 1:1, online, transformation, strength, small group or studio.
Personal trainer
See which packages convert, who's due a review, and who's about to drop off — before it costs you a client.
Online coach
Track conversion across the funnel, spot disengaged clients early, and time renewal offers without guessing.
Transformation coach
Turn finished programmes into reviews, referrals and re-signs — instead of letting wins disappear privately.
Strength coach
Know who's adhering, who's stalled and who's ready to re-up — without scrolling six months of messages.
Small-group coach
See attendance, retention and revenue per group — and which members are quietly disengaging.
Studio / team
One business dashboard across the team — revenue, retention, reviews and the next growth move.
Verified gets you trusted. Pro grows the business behind the profile.
Growth is a Pro pillar. Verified gives you the public credibility, visibility and review collection. Pro adds the growth system — insights, retention signals, conversion data, referral prompts, reactivation queue and AI growth actions.
Public verified profile, directory presence and review collection. No business dashboard, no conversion insights, no retention or growth tooling.
See what Verified coversEverything in Verified, plus the full Growth layer — dashboard, conversion, retention, reviews, referrals, reactivation and AI growth recommendations.
See Pro pricingWhat Growth covers, and what it doesn't.
Grow with better visibility, better follow-up and
clearer business decisions.
Use REPS Pro to track what matters, keep clients engaged and turn more opportunities into growth.